Several companies offer their employees something labeled as "team building activities", just look at almost any job advertisement or any company's social media feeds. These activities can vary from meals to happy hours to sports activities where the team spends time together outside of the workplace. After the event, the company posts pictures on their social media accounts to show others how much fun their employees have together, in hopes of attracting potential new talent.
Cultural fit is one of the main building blocks of employee happiness. Not even an above-average salary, free lunches, or other perks can make up for a poor fit between an employee's values and your company culture. In fact, when it comes to attracting and keeping the right people in the long-term, money alone is rarely the main factor.
I have never understood the term "work-life balance". Why is work something separate from the rest of the important things in our lives? Am I not living my life during those 40+ hours that I spend in a workplace every single week?
Have you ever interviewed someone who seemed like the perfect fit for the job on paper but during the interview, you just didn't have the "feeling" with them? Maybe the candidate did everything right during the hiring process but your gut was telling you that something was off?
Welcome back to the ultimate guide to employer branding strategy! In the first part of this 10-step guide, we covered the foundation of your employer branding strategy: your company culture and employer value proposition, your target audience and your talent competitors, and your campaign goals. In this second part of the guide, we will delve into details on how to carry out your employer branding strategy.