Have you ever interviewed someone who seemed like the perfect fit for the job on paper but during the interview, you just didn't have the "feeling" with them? Maybe the candidate did everything right during the hiring process but your gut was telling you that something was off?
Welcome back to the ultimate guide to employer branding strategy! In the first part of this 10-step guide, we covered the foundation of your employer branding strategy: your company culture and employer value proposition, your target audience and your talent competitors, and your campaign goals. In this second part of the guide, we will delve into details on how to carry out your employer branding strategy.
A couple of days ago, I came across with this post on LinkedIn. It was an image of an empty office space decorated with balloons and colorful ribbons and the caption explained that the company contributes to their employees’ happiness by decorating the office for local holidays. I checked back on the company's account to see what else they do to their employees' happiness and found a few other occasional posts.
When we think about bullying, the first image that comes to mind to most of us is usually from the schoolyard, or lately even from the context of cyber bullying. However, bullying is a problem in workplaces, too, and it’s not that rare either. To give you an idea, in 2017 19% of employees in the U.S. were being bullied in their workplaces, and another 19% were affected as witnesses.
Candidate experience refers to the feelings and perceptions that you create to your candidates during the hiring process. Creating happy candidate experiences is important because it not only sets the basis for happy employee experiences but also helps you engage the right talent during the hiring process. Happy candidate experiences also drive positive word-of-mouth when the candidates talk about their experience to others.