Welcome back to the ultimate guide to employer branding strategy! In the first part of this 10-step guide, we covered the foundation of your employer branding strategy: your company culture and employer value proposition, your target audience and your talent competitors, and your campaign goals. In this second part of the guide, we will delve into details on how to carry out your employer branding strategy.
Employee happiness is something that every dedicated leader wants for their organization. However, when it comes to putting in the resources to revamp your internal processes or to build an employer branding strategy from scratch, it may be difficult to justify the investment. The results of your hard work to create a happier workplace don’t appear overnight and you might find yourself putting it off because you need to focus on “priorities”, such as this month’s customer satisfaction numbers and sales figures.