How to Write a Job Ad that Attracts the Right Candidates

Anyone who has ever posted a job advertisement knows that the majority of the received applications are not going to fit the role. Some are too junior, some way too senior, some don't mention the basic skills required for the job, and some don't meet any standards of a well-written job application. Also, if you have ever done this, you know how extremely time-consuming it is to screen 200+ applications.