Anyone who has ever posted a job advertisement knows that the majority of the received applications are not going to fit the role. Some are too junior, some way too senior, some don't mention the basic skills required for the job, and some don't meet any standards of a well-written job application. Also, if you have ever done this, you know how extremely time-consuming it is to screen 200+ applications.
Candidate experience refers to the feelings and perceptions that you create to your candidates during the hiring process. Creating happy candidate experiences is important because it not only sets the basis for happy employee experiences but also helps you engage the right talent during the hiring process. Happy candidate experiences also drive positive word-of-mouth when the candidates talk about their experience to others.
If you have read articles or listened to webinars and podcasts on employer branding, you are probably familiar with the term Employer Value Proposition or EVP, or sometimes, Employee Value Proposition or Employment Value Proposition. No matter what you call it, your EVP is a crucial piece of your workplace happiness puzzle since it helps you to attract and retain the right talent.